Apna

Their 'AI Interview Coach' feature is deliciously meta — they're training users to talk to AI systems that will soon eliminate the need for their platform entirely. ChatGPT can screen candidates, rank applications, and even conduct initial interviews without the 2% placement fee or the 'trusted by 7 lakh MSMEs' infrastructure cost.

The sales teams convincing MSMEs to post jobs manually will be replaced by AI agents that automatically source and rank candidates from public profiles. Even their 'Free AI Interview Coach' becomes redundant when Claude can conduct the actual hiring conversation directly.

The blue-collar trust network is real — convincing a Chennai auto driver to upload his Aadhaar for job verification took years of hyperlocal relationship-building that Perplexity cannot replicate overnight. But trust in job matching dissolves fast when AI can verify credentials, check references, and assess skill fit without the platform markup.

They've bolted AI features onto the existing workflow — resume builders, interview prep, cover letter generators — like adding a Tesla charging port to a bullock cart. The AI is helping users navigate a process that AI is simultaneously making obsolete.

Blue-collar workers still need jobs, but they won't need a job board to find them. AI eliminates the core question 'where do I look for work?' by automatically matching skills to opportunities in real-time, turning job discovery from a search problem into a notification.