Elastic (Republic Bank & Trust)
“Elastic has built the platonic ideal of predatory lending for the smartphone era — a slick app that turns desperate people into recurring revenue streams with the efficiency of a vending machine dispensing financial ruin. They've managed to make payday loans feel like fintech innovation, complete with customer reviews praising the 'user-friendly' experience of borrowing money at rates that would make a loan shark blush. It's like watching someone perfect the art of picking pockets while the victims write five-star Yelp reviews about how smooth the theft felt.”